BUSINESS DESIGN & INNOVATION
Prominent Projects
STARTEGIC DESIGN & INNOVATION MANAGEMENT
Idea to Market
MANAGEMENT OF AN INNOVATION PROJECT & BUSINESS UNIT
- Needs Assessment & Opportunity Finding Through Creative Thinking & Tools
- Coordination & Management of the Entire Business Unit insde the Organization
(R&D - Marketing & Strategy - Production - Product Development - Design)
- Creative Collaborations Management outside the Organization
(Biotechnology - Materials Science - Industrial Design)
- End to End Strategic Management (Idea to Market)
- Human Centered & Design Driven Process Management
Cure
[noun]
1) a substance or treatment that cures a disease or condition.
2) the process of drying a material.
FOCUS
- Multidisciplinary Scientific Research & Development
- Human Centered & Need Oriented Business Development
- A Material for Improving Indoor Air Quality & User Health
- A Novel & Sustainable Production Process without Firing
- Direct Relation with Specific UN SDGs
- A New Business Channel and Market Opportunity
A Wall Tile
Which Cures Indoor Air Quality & User Health
Which Is Produced by Curing Rather Than Firing
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A NOVEL PRODUCTION PROCESS WITHOUT FIRING
70% Less Energy is Needed to Produce Cura Tile Products (in Contrast with Conventional Ceramic Tiles)
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Cura Tile products are Green Guard Gold Certified regardig chemical emission values.
MAIN FUNCTION: HUMIDITY REGULATION
The novel breathing material passively regulates humidity & improves indoor air quality.
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Constant exchange of free gasious water molecules through capillarity.
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ANTIMICROBIAL AIR FILTRATION
Composition of the material is engineered to have an antimicrobial effect on airborne pathogens mainly causing respiratory infections, fever, pneumonia and etc.
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This function was achieved through biotech collaborations & a scientific R&D process.​
IMPORTANCE OF INDOOR AIR QUALITY DURING THE PANDEMIC
Photograph of zone experiments conducted with the material & the pathogen S.aureus indicating active antimicrobial effect. ​
COMFORT RANGE PROVIDED BY THE MATERIAL
Cura Tile products regulate indoor humidity levels to be in between the optimum comfort range (40%-60%).​
DESIGN MANAGEMENT
Designs of the products were determined through creative sessions with target audiences.​
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Product design process of signature series were conducted with Birsel+Seck LLC collaboration.
Signature series products can be used to achieve numerous combinations regarding tiling.
* Property of Kale Group.
PATENT
​Publication No: WO/2022/005432
(A Humidity Regulating Material and Production Method Thereof)
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OFFICIAL WEBSITE & PRODUCT CATALOGUE
Cura Tile Official Product Catalogue
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JOINT PRODUCT & BUSINESS MODEL INNOVATION
Unilever + Kale Joint Sanitary Solution Project
STRATEGIC DESIGN MANAGEMENT & CREATIVE SOLUTION GENERATION
- Fieldwork Involving Needs Identification & Empathy
- B2B Collaborations Management (Unilever Turkey, Domestos Brand Line)
- Creative Idea Generation Sessions with Multidisciplinary Teams
- Fast Prototyping & User Testings (Co-Creation)
- Concept Refinements & Strategy Building
(Durable Product + Disposable Product = Capsule Ecosystem)
Main Steps of Concept Generation
A creative collaboration between Unilever & Kale was conducted
for a solution towards public sanitary hygiene & user health
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Needs assessment & field works were conducted to reveal problems and opportunities behind public sanitary use.
Creative idea generation, fast prototyping and user testings were conducted with multidisciplinary teams from both companies.
as a result of the creative sprints; out-of-the-box solutions were produced for public sanitary use & hygiene which were tested with end users.
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Sketches Regarding the Solution Concept Selected by End-Users
Kale + Unilever Sanitary Solution Concept
was ranked
1st
in all Unilever Future Mindset Projects
(Domestos + Cif Brands)
by Unilever Turkey (2018)
DIGITAL PRODUCT & SERVICE DESIGN
Omnichannel Strategy & Digital Transformation
DIGITAL TRANSFORMATION & OMNICHANNEL STRATEGY BUILDING
- High Level Strategy Building for Omnichannel Operations & Transformation
- Business Design of a Digital Product (Web App)
- Coordination of Marketing & Innovation Operations Regarding the Product
- Multidisciplinary Collaborations Management Until MVP Release
* Property of Kale Group.
Kale Core App is designed to function as an inspiration platform for bathroom renewal
Involving design tools, blogs, architect and applier profiles and an appointment service
* Property of Kale Group.
REGENERATIVE TRANSFORMATION
Innovation Startegies for Green Transition
DESIGN & IMPLEMENTATION OF GREEN TRANSITION STRATEGIES
Re-Organization and Implementation of Innovation Strategies for Triggering Industrial Green Transition
CORPORATE AMBASSADORSHIP
Relations management on international platforms such as;​
World Economic Forum, Business for Good Leaders Network, United Nations Climate Change Conference
